2008-03-24 08:00 | fche blog seriously in praise of awareness

It’s hard to outdo this article about the fashionable trend for “activism” in order to raise “awareness”. If you support “earth hour”‘s effort to cut electricity use 5-10% in certain locales next saturday night, let me make you aware of a simple mathematical fact. Even 10% savings over the course of the entire hour translates to a rather unwhopping 0.0011% savings over the rest of the year. Good job though, keep it up.

UPDATE during earth hour:

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